HISTORY
OF ZITURA
Zitura is known throughout the financial and watch world as the Swiss Bankers Watch. From its founding in 1952, Zitura designed 24K gold watches that were elegant, unique, and striking in appearance. Originally presented to prominent customers of the Swiss Bank Corporation, which later merged into UBS Bank, Zitura evolved into a Swiss luxury brand for the European market. Through these banking channels, Switzerland, Austria, Scandinavia, Germany, and Belgium were among the first countries to begin showcasing Zitura watches.
The signature gold bar ingot dial was conceived by Zitura in the 1980s for a customer in the Middle East. Designed after the pure 24K gold bar minted by the Swiss Bank Corporation, the original gold bar ingot weighed 1g and was merely glued onto the dial. Inspired by the beauty of the reflective ingot dial and the inherent value of gold, Zitura spent more than 20 years of research and development to produce today's high quality dial minted in Switzerland with the latest technology. Quality and authenticity were assured when Zitura began working with the official mint of the Swiss Bank Corporation, to develop an exclusive procedure for the manufacture of pure 24K gold dials. Pure 999.5 platinum dials soon followed and the ingot dial collection became a hallmark of the Zitura brand. Zitura maintains its leadership in design and quality of precious ingot dials and no other brand has the know-how to produce a minted ingot dial. Today, the process remains a secret held by Zitura and Argor, the minting company.
Rare, lustrous and enduring, gold has a profound history in Asia. Zitura ingot dials are well suited for Asian style and values. Pure 24K gold holds a special place in Asian cultures as a symbol of purity, value, and beauty. Singapore Airlines successfully sold Zitura watches on board since 1988. Demand for the unique and elegant watches grew rapidly and, in 1991, Hans J. Malaer, Chairman of Zitura, entered the Asian market with the stunning ingot collection. Over the years, Zitura has remained committed to improving the products and reinvested much of its profits into design and development.
Zitura is a Swiss company originally located in the cantons of Bienne and Zug and was moved to Magliaso in Southern Switzerland. The name Zitura remains synonymous with Pure Value. The meaning of Zitura derives from two expressions in Swiss dialect for time and watch, i.e. "Zyt" and "Ur". In line with the esteemed image of the Swiss bank, Zitura is proud to offer the updated Swiss Bankers Watch, upholding the ideals of elegance, quality, and value.
ZITURA
TODAY
The Zitura ingot collection showcases watch dials minted
in Switzerland of solid 24K gold 999.9 purity or platinum 999.5 purity.
Each timepiece is Swiss
Made and waterproof
to 3 ATM with scratch resistant sapphire crystal and features
an extra-flat 100% Swiss quartz movement, butterfly
folding buckle,
and is backed
by an international warranty.
Zitura
watches are offered for sale in worldwide with emphasis on Europe, Middle East
and Asia.
After more than 20 years of research and development, Zitura can now offer an
exceptionally unique watch in both style and value. Zitura dials will always
retain their inherent value of solid gold or platinum. The production of the
dials has come a long way since the original 1g gold bar ingot face was glued on
to the dial. Today’s dial is minted under a secret process by the official
Swiss Mint utilizing the latest technology. Zitura dials minted under this
exclusive process feature a 7g to 10g gold ingot for ladies models and a 12g to
18g gold ingot dial for men’s models, each stamped with the mark of Argor, the
official Swiss Minting Institute.
To guarantee the authenticity of our watches, each dial features the Zitura logo
and other proprietary information embedded in
a state-of-the-art Kinegram medallion. A Kinegram is an optically variable
device that moves when viewed from different angles. Used
exclusively for high security applications, such as financial instruments,
official government documents, and gold and platinum bars, Kinegrams are a
successful deterrent to counterfeiting. Zitura
is the only watch manufacturer worldwide authorised to use this patented
Kinegram technology on a watch dial.
Zitura watches remain counterfeit proof and the customer can feel secure in the
value of a genuine Zitura watch. To copy such a dial not only requires
substantial investment but also the secret know-how granted exclusively to
Zitura to produce the unique minted ingot dial. Each dial is minted with an
individual serial number to guarantee authenticity and value. Together with the
Certificate issued by the official Swiss Minting Institute Argor, each Kinegram
certifies the purity, origin, and the exact weight of the solid 24K gold or
999.5 platinum ingot dial.
Zitura watches are Swiss Made with workshops located in the South of Switzerland
near Bellinzona and the company has offices in Magliaso, Switzerland. The name
Zitura remains synonymous with Pure Value. In line with the esteemed image of
the Swiss bank, Zitura is proud to offer the updated Swiss Bankers Watch,
upholding the ideals of elegance, quality, and value.